Evaluation

I am very happy with the final outcome for the River Island event.
Not only with the event but also working as a team. I think we all managed to work well together and therefore this has been reflected in our final event and details.

When we were first given the brief we had just planned a basic night event with River Island as our sponsor. Now with have an in-depth event that I think is original, innovative and unique. Not only reflecting what I wanted to bring into the event but something that has united everyone's ideas and wants.

I think that by working as a team meant that we had the support of each other and if we didn't get the work done the project would fall apart. By giving each other delegations to look into we were able to move forward effectively and constructively. We were also able to help each other if we got stuck and each individual helped with the natural progression.

During this project I think that we all had our own skills that we could put together throughout. I found that with my computer knowledge and ability to quickly put together work digitally meant that I could give something to the group that was essential.

I found my strength in the trailer project where I discovered that I really enjoyed making videos, something I have never done before but picked up very quickly. This therefore lead to the quirky balloon promo and postcard stop motion videos. This is defiantly something I want to look into in future projects as I find it an easy way to document work in a quick, simple way that also effectively gives out information without an overload of text.

I think the most important moment for me was being able to put together our work, however I also learnt that as a group we may not always agree on something and it is this communication that makes us develop our work.

For example I was really pleased with the first trailer that we made, however the rest of the group felt that it did not communicate our ideas in the best way, after evaluation I can see why the group saw this and sometimes you need another person to tell you that something isn't working because you can get attached to a project.

When we re-did the trailer I was not happy with it as it I felt it lacked visual communication but it was too late to change it. I think this was a moment when we perhaps didn't plan enough and work together.
When we had the evaluation of the trailer we were told that it was too much like a presentation and needed to have less information.
Third time round we were all there whilst I put the trailer together. We also developed the second trailer into our presentation so that in the end the negatives were put into positives, by doing this together we were able to give feedback on what we all wanted to show.

Something I also discovered was that I really enjoyed the visuals we were shown in lectures. I found that the videos and imagery worked the best for me as I remember things in pictures. It also helped me to develop the visuals shown in the lectures towards what we wanted to create. Something I have enjoyed doing is collecting imagery.

I think I would have done a better job if I had learnt more about promotion. Although I did look at examples we were shown in lectures and also looked into other artists examples, I found that I got stuck on one idea about the balloons and didn't progress it enough. I think it might have worked better if someone in the group that was more creative in their way of communication had worked on this. I think Lou's flyers and posters showed that she was very talented at this and I think she would have been able to develop this better than I did.


In response to this, I think that perhaps I should have done the technical/digital work as I found this was my strength and what I could give best to the group and eventually ended up doing this.

I think if I was to re-do this project, I would start by collecting a lot of research and then developing it. However I am very pleased with our event proposal. I think if we get the go ahead with River Island we will find natural problems that we hadn't thought through, but at the moment I think we have covered everything whilst keeping to our own initial ideas.