Event Planner and Budgeting!

The Installation of Secrets!

At the venue we want to showcase all the fashion secrets. I think these images are good examples on how the installation could work. Although all of these images are in a exhibition type space I think this would also work well in a club scene.

Whilst in NYC earlier this year I went to the Hard Rock Cafe. As well as a collaboration of different musical items they featured a wall of guitars. Although our theme is postcards I think this shows how a visual wall works really well in a night-time setting. They also made a really good backdrop for photographs as well!

Pre-Event: Catwalk, DJ and Cake Stall Promotion

One of our main pre-events is to have a catwalk at the university with DJ and cake stall promoting the event.

We will have a catwalk showing the fashion secret outfits that were made during the re-vamp workshops and use film students to video the catwalk which will then be shown on a projector at the main event.
The catwalk will be held at The Art University College of Bournemouth (shown above).


Using local DJ's who are looking to promote and a cake stall selling cakes to help promote our event with the date and R.I written on them.

We will also have a postbox at the pre-event to encourage students to post their secret and we will start giving out our tickets on this day. By having quite a big pre-event we hope it will entice people to want to attend the main event.

Pre-Event: Artist Collaboration!

Once we have our secrets we will send a selection to students at the Art Institute to illustrate a secret in their own way. Already we have had a number of people interested in collaborating with us. I think the reason being that people are always interested in other peoples secrets.
This is one way that will also promote our event. By getting as many people involved means that they would hopefully want to come to the event to see their secret being displayed. It will also encourage people who have sent in their secret to see how it has been interpreted!

(thanks to Lou for the lovely example of a fashion secret illustration)

Pre-Event: Fashion re-vamp workshop

Once we collect the fashion secrets we will have a fashion re-vamp pre event that encourages students to take part and create outfits relevant to the particular fashion secret. We will supply old clothing, household junk, sequins, buttons and other materials that can be used to create a fashion secret into a garment. These photographs are an example of how a item can be reconstructed to create a new outfit using black bin liners and an old dress (made and styled by Hannah).

Final Trailer

For our final trailer Roz put together a postcard backdrop and then put the images on top. By doing this we could include descriptions of what our event will have and the order of events. This is a lot more effective then the other trailer as it shows what we actually want to have at the event.

Music to Trailer

For the trailer we thought about music that would relate to our subject of postsecrets. Roz found the song Dirty Little Secrets by the All American Rejects. This linked really well as in the chorus it talks about keeping secrets.

I'll keep you my dirty little secret
(Dirty little secret)
Don't tell anyone or you'll be just another regret
(Just another regret, hope that you can keep it)
My dirty little secret.

The video also relates really well as it shows people holding up secrets written on postcards. This is a great find!

Trailer

Postbox design.

For the collection of our secrets we will place postboxes in the River Island stores at our venue and around student areas such as the library and the student union. I took the colour scheme of River Island and used it in a similar way as the River Island Rocks image. For the box I just used an old shoe box but I think within our budget we could invest in something that looked more professional. We would also place postcards next to the boxes to encourage people to post then and there.

The video I have done is a stop motion animation where I took a series of photographs and then animated them. I think this gives a good indication on the range of secrets we hope to gather.

Balloon Promotion!

I did a short stop motion video to show how I would use my original balloon idea. The idea would be to then release the balloons in a student area and have the promotion floating around in a fun and interesting way.

Venues!

Click image above for detailed listings of venues.

The Litten Tree:
Cost - free
Capacity - 650

The Litten Tree is a free venue with a projector already installed so we could show our fashion secrets and garments that had been designed throughout the night.
The space is great for a catwalk or live models. However, the problem is that the Litten Tree is a very big venue and it has a big back garden so that often the venue will look empty if everyone is in the garden. I think if we consider our event to be here we need to think of a way to keep people inside so that it entices people to come along.

Walkabout:

Cost - free if full
Capacity - 500

Walkabout seemed quite a good choice for our event because they also have a screen installed where we could show our fashion secrets and some of the outfits designed. There didn't seem to be any problems with the layout of the venue, the only problem could arrive dependent on what night our event is. The reason being that Walkabout is a big concise where the majority of people go before a night out. I therefore think that we would struggle to get a weekend night if we wanted to.

60 Million Postcards:
Cost - free
Capacity - 500

60 Million Postcards seems an ideal venue for our event. Not only does the name link well with out fashion postcard secret theme but it also holds similar events like the one we are planning. This would mean that a lot of the customers that usually go to 60 Million Postcards would probably be more agreeable to this type of event. The problem with 60 Million Postcards is that if we want a catwalk we will have to think of a way around it as the layout if fairly constricted with the bar, table layout and pillars.

River Island Rocks title page!

Hannah sent me over an image from her sketchbook to put into the beginning of the trailer. I edited this image using photoshop then developed it into a short video using windows movie maker! I used the River Island colours to keep it related! Although it is very amateur I think it works quite well.

River Island Colour's

The main colours for River Island are purple, blue, black, yellow and pink. I think it's important to try and keep to these colours as much as possible so that our event will still link to River Island.

Make Do & Mend!

During the event we want to organise a catwalk to keep people's 'fashion interests' in mind. Our original idea was to use write-off's from River Island and then have workshops where the clothes could be re-vamped by fashion, textile and costume students. However head-office would not allow us information on what was done with the clothes so we have had to come up with a different idea.

The recent Make Do & Mend photo-shoot in November Issue of Vogue relates so well with what we are looking at doing. It shows how everyday items such as plastic bag and loo rolls (something that is also cheap!) can be made into outfits. When you put your mind to it anything can be created! This is defiantly D.I.Y at it's best!

(Also if you click the images it shows you the details of what the outfits are made from and the price used to make them!)

Kingsmill Confessions

I thought that the recent Kingsmill adverts related really well with our fashion secrets idea. The adverts are based on confessions to do with bread, very similar to our fashion confessions. I also found their website was interesting as it encourages the public to get involved and tell their confessions. This puts to point how people like to share stories and confess, there is also a chance to win money if you are their favourite that month and there may be a chance that the sent in confession will feature in their advert! They also walk the streets and get people to confess, this is a great idea that would work well in the collecting of fashion secrets!

Trailer Ideas

Lou found this video because she liked the way it was filmed. I think it is a good example of how a simple video can be put forward to demonstrate our idea in a cheap easy way.

She also found this ad for the PostSecret which is a montage of postcards sent in. I really like the way each shot blends into the next giving it a nice sense of flow throughout.

Roz showed us this video by an AIB 3rd year that showed a good example and use of stop motion.

On the stop motion theme I found this caterpillar development video, but I think if we did the whole trailer in stop motion it would take too long to create. Therefore we will probably combine both of the video techniques to illustrate out fashion secret idea.

Delegation

Promotion (Vicky)

- Balloon's. T-shirts, Cupcakes, Tickets, Wristbands, Posters and Flyers. DJ.

Venue (Lou)

- Place, 60 Million Postcards, Opera House, Walkabout. Cost of Venue. Capacity. Drink offers. Catwalk. Text Screen.

Collaboration (Roz)

- DJ's. Local Radio. Models. Hair and Make-up. Photographers. Illustrators. Animators. Local Artists. Auditions and showcasing work.

Event Organization (Hannah)

- Catwalk. Clothing - Re-Vamp workshops and River Island Clothing.

Vice Social - Camera Shy?

Recently in Brighton a club night has been set up which is run by students for students. One of their recent events was to give out disposable cameras on the night and let people take photos. At the end of the night the cameras were given back and they then developed them and put them online.

This was a nice take to a night out because it made people want to join in. What I love about the photographs is the raw look they have, unlike professional photographs that are usually taken at club nights you get flaws like a finger in the lens. Also with a disposable camera in means you are unable to delete a photograph, this stops further editing. I think by doing something similar we would encourage students to join in and want to come along to the event.