Kingsmill Confessions

I thought that the recent Kingsmill adverts related really well with our fashion secrets idea. The adverts are based on confessions to do with bread, very similar to our fashion confessions. I also found their website was interesting as it encourages the public to get involved and tell their confessions. This puts to point how people like to share stories and confess, there is also a chance to win money if you are their favourite that month and there may be a chance that the sent in confession will feature in their advert! They also walk the streets and get people to confess, this is a great idea that would work well in the collecting of fashion secrets!