After writing down our initial ideas and brainstorming, Lou came across the video PostSecret by Frank Warren.
PostSecret is an ongoing project in which people email in their postcards telling their secrets and illustrating them.
Our idea is to develop this idea and put it towards the River Island event by getting people to post secrets which are fashion related into boxes around uni and in the River Island stores. We could then collect all the secrets and get artists to illustrate the best ones. We would then put up an installation at the event showing the secret postcards and illustrations. By doing this we would encourage people to take part in the event and thus making them want to attend.
PostSecret is an ongoing project in which people email in their postcards telling their secrets and illustrating them.
Our idea is to develop this idea and put it towards the River Island event by getting people to post secrets which are fashion related into boxes around uni and in the River Island stores. We could then collect all the secrets and get artists to illustrate the best ones. We would then put up an installation at the event showing the secret postcards and illustrations. By doing this we would encourage people to take part in the event and thus making them want to attend.
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